Vladimir Dimitrov

Designer, Art Director, and Founder of Makhina Studio.

With 15+ years of experience in design, innovation, and product development. Awarded with over 10 international prizes and recognized in competitions by companies such as Coca-Cola, Adidas, Cisco, E-ON, and Henkel. Author of concepts licensed by Festool, Alfi, and E-ON. Led projects for Recognified/Seedtag, with more than 1500 campaigns delivered for leading European brands.

Today, the focus is on innovation, strategic design, and high-performance conceptual development that drives companies forward.

We stand out with quality, integrity, creativity, and innovation. Over the years, we have proven our loyalty and high execution standards to clients such as Eltrade, Microinvest, Pulse Fitness, Vizitec, Parallel, Hype Software, Borimes, TT Market, Ekon, Letti Moderni, Styro Design, Mottoreta, Essences Bulgaria, Kotkata, Lions Clubs International, the Municipality of Ruse, Ecopack, Sunglasses.bg, Vapy, and others.

Our pricing depends on the desired quality and the specialists required for the project. Changes in the time, expertise, and attention dedicated to a project directly influence its final cost. Example prices excluding VAT:

Price per hour:  25-50 € / h.

Retouching: 8-25 € / image; Logo: 250-700 €; Corporate Identity:  650-2200 €; Design and Innovation:  2500+ €; Presentation: 650-3200 €; UI & UX: 800-3200 € ; Video:  250-1600 €. Animated Banners:  200+ €.

Retușare: 8-25 € pe imagine. Logo: 250-700 €. Identitate corporativă: 650-2200 €. “Design și Inovație”: 2500 € +. Prezentări: 650-3300 €. UI & UX: 800-3200 €. Video: 250-1600 €. Bannere animate: 200+ €

To the final price, we add the time associated with discussions, meetings, your training, problem-solving, etc. We work preferentially for startups and projects related to innovation development.

The quality of our work begins with the brief. To plan correctly and deliver the best possible result, it’s important for us to receive as much information as possible in advance:

1. Information about you (company, activity, contact person).
2. Project description – what needs to be created.
3. Goals – what we need to achieve and why the project matters to you.
4. Audience – age, gender, habits, needs, or other characteristics of the recipients.
5. Desired tone/style – a few words about the intended feel (friendly, corporate, fresh, etc.).
6. Keywords/associations for the project.
7. Competitors or related products/services.
8. Examples of successful projects in the field (references).
9. Deadline for completion.
10. Evaluation criteria – how we will determine that the project is successful.
11. Budget – including any external costs (models, images, videos, specialists, IT, etc.).

1. We only execute projects that are meant to be the best in the field. No matter how much we respect our clients’ budgets and possibilities, projects that would make us ashamed to include in our portfolio are not of interest to us.

2. Advance payment: 30-50%. No advance payment for small or test projects.

3. The offered price do not includes extra time spent on discussions, meetings, training, problem-solving, and more. Depending on the client and the project, we charge an additional fee ranging from 1-12 hours x 25 € per hour.

At the end of the project, we provide a report on the time spent on additional activities, which we add to the price only if the client agrees.

4. Payment: via bank transfer before we provide the final files. We commit to sending the projects within a few hours after payment. In case final corrections are needed, we complete them within one day, except in cases that require more technical time.

5. Preferential terms if the client agrees to include our logo on labels, websites, videos, etc.

6. Professionalism: We only commit to projects where we will work with, or can afford to include, high-level professionals, models, specialists, necessary equipment, etc.

7. We do NOT take responsibility for errors in the files approved for printing. Before printing or launching an ad, we recommend checking for missing text elements, colors, symbols, content, quantity, names, barcodes, and more. Check “letter by letter” for spelling and punctuation errors. Consult with specialists.

8. Corrections of our mistakes are not charged.

9. Number of corrections: Our standard offers include three design corrections. The client needs to consider the project, their desires, and goals, and align with them. In case they cannot or the project requires more corrections, we add 25-50 € per hour, depending on the hourly rates mentioned.

10. Additional corrections outside the agreed conditions are charged at 25% above the agreed hourly rate. The reason for this is the disruption of our schedule and work processes, as well as the time lost in external and internal correspondence. The client is obligated to review, check, and provide the information they share. We do not tolerate irresponsible behavior towards our joint work. Clarify dimensions, materials, and printing. Seek the necessary advice on requirements, laws, and norms before we execute the project or in the early stages of design development. Specify the requirements of distributors, online stores, suppliers, etc., in advance.

11. Correction at the final stage or after the project is completed takes more time, as it may require reprocessing of images, preparation of files for printing, etc. (depending on the project).

12. End of the project: when we provide final files approved by the client. With this, our commitment to the project ends. All corrections and the provision of new files are considered as a new project.

13. Working files: for a fee, we prepare working files in which we hide our developments, effects, codes, etc. We do not provide working files related to animations and videos.

14. Collaborative Innovations: by accepting our offer, our clients commit to placing our “innovation by makhina.studio” mark in at least one of the following places: product label/packaging, website, video presentation of the product.

15. Confidentiality: it has its price, as we exclude projects from our portfolio, presentations, and publications. To fully comply with the confidentiality requirements, we negotiate additional payment and conclude a “confidentiality agreement,” under which we may commit to:

– relinquish all rights to the client

– not include the project in our portfolio

– not present the project, information about it, images, correspondence, provided files, or technical information to third parties

– use specialists who will work locally and will not have access to the files

– not send files online, except to the client’s specified email address

– store files only on offline devices

– work only on computers in a secure network or offline

16. Recommendations: We care for clients who care about our success, development, advertising, equipment, quality working environment, etc. To our partners who help with our development, we offer better prices, promotional projects, better quality, and faster execution.

17. We have a policy to terminate work with clients who do not care about our development as much as we care about theirs. The absence of recommendations from a specific client (with a selfish origin) stands out against our standards.

18. We reserve the right to refuse specific ideas from our clients, regardless of the contract. The reputation we have does not allow us to do things that would harm our image and professionalism. So far, we have always reached an understanding, but in case such a situation arises, we hope our clients will accept it as an opportunity to find a better solution.

Note: Working with us and using our products means that you are familiar with our corporate policy. In case of changes to our work policy, we commit to informing you.

P.S. In design, tips are not forbidden and even motivate correctness, responsiveness, and future projects.